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Who we are
We are senior iGaming marketing consultants who have built high-performing affiliate programs for some of Europe’s biggest operators and managed budgets of up to €2m/month. We specialize in giving small-to-midsize operators access to that level of expertise — without the full-time hire.
A-Number-1 provides tailor-made solutions to meet your objectives and level up, assisting you with:
Marketing Strategy and Operations
▬ How is the decision being made on which brands/markets to push? And how big a push should it be on each one? How much budget should go towards high-risk campaigns?
▬ How much money is being spent this month, and on which brands/markets? Is there a forecast of spend for each brand/market for the rest of the quarter? And for the year? Are the forecasts realistic?
▬ How much time is being devoted every week to affiliate campaign ROI analysis and optimization?
▬ Your brands might bring satisfactory results, but how do they compare with the competition? Are the conversion rates and retention rates on par? Are enough resources being allocated to market research and competitor analysis?
▬ Is the team structured well? Are all team members playing to their strengths? Should some duties be shuffled around?
▬ Are there any missing procedures that, if correctly implemented, would greatly decrease administrative workload on the team?
► The consultants at A-Number-1 have managed marketing teams with large budgets in the past. We utilize our experience to identify your needs, guide you, and advise you on how to strategize, structure, organize, and plan in order to have the team truly firing on all cylinders.
Emergency Replacement of Key Positions
▬ Occasionally a marketing team might be understaffed of seniors, and when a key manager resigns all hell could very easily break loose.
► No need to panic and hastily resort to a bad hire. When you’re in such dire straits, get in touch with us and we’ll fill in the gap, work 40 hours a week if need be. Of course we’ll also assist you in finding the perfect replacement for the departing key employee. No more sleepless nights.
“Keith joined MegaRush as a consultant for 3 months. In a short period of time he successfully raised the bar for our small business by identifying opportunities and tackling gaps inherent to a start-up. Keith helped us with the building blocks needed to capitalize on whilst implementing more efficient and cost-effective processes throughout. We are truly grateful to have had him as part of our team albeit for a short while. I would recommend Keith to anyone, for his effectiveness, knowledge and professionalism throughout.”
Matthew Vassallo
CEO
Key Affiliate Acquisition
▬ Sometimes, even with a sufficient affiliate marketing budget, your affiliate team might not be able to zero in on all the prime affiliate traffic you truly want. Affiliates can be a tricky bunch; they often ignore cold emails and messages from affiliate managers they have never spoken to before. Many operators resort to hiring senior affiliate managers on indefinite/long-term contracts when all they really want are those initial handshakes with key affiliates.
► Why not bring in A-Number-1 for a brief period of time instead? We’ll reach out to the key affiliates we know, negotiate deals for you following your guidelines, and kickstart their first few campaigns. We’ll deliver these key affiliates to you on a silver platter, and we’ll do this on commission basis only, to boot.
“Keith immediately closed deals with some key affiliates that we really wanted to work with, and some key affiliates that we didn’t even know about! It’s a pleasure to bounce ideas off someone who has that much experience with affiliate marketing in iGaming.”
Kyle Seychell
Key Account Manager
Who we are
working with
▬ We set up the affiliate program and platform of small-to-midsize iGaming Operators, manage their relatively small budgets efficiently by zeroing in on the best value traffic and optimizing their campaigns effectively. The result is a lean, high-performing affiliate channel that delivers measurable growth without the overhead of an in-house team.
▬ We help large iGaming Operators get more from their affiliate marketing budget, identifying where spend is underperforming, recommending optimizations against agreed KPIs to drive net revenue growth and keep budgets on track — so affiliate managers can focus on what they do best: closing deals.
► Maybe You?
If your affiliate program isn’t performing or you’re building one from scratch, let’s talk.
We also take on fractional and interim Head of Affiliates / Head of Performance Marketing engagements.
Book a free call with A-Number-1.